When you make the decision to hire a property management company to oversee all aspects regarding your rental property, there are many advantages that will benefit you as the owner. Your time will be freed up to pursue other business ventures or to enjoy more time traveling or spent with your family. One of these advantages will be the skilled way a great property management company will market your rental. Let’s take a look at the proven methods that can help bring about the quickest possible rental of your property.

The first place a company will market the available properties they manage, will be on their own company website. This website will be designed to easily showcase the properties through detailed and quality pictures of the properties. They will have many pictures posted to intrigue potential tenants to call or contact the office for more information. Along with pictures, there should be a detailed description of the specifications of the property and also a few words detailing the advantages each property offers, such as a beautiful wooded view, upgraded appliances, a recent remodel, or walk in closets.

Social media outlets have become one of the most influential ways to gain new viewers for your property. Nowadays, when people begin to think about moving, one of the first places they may go, is online to research a city, a location, or even a specific subdivision or complex. When your property manager has done their job, these viewer searches will bring up your property.

Facebook, Instagram, Twitter, You Tube, and Snapchat are all social media sites that may be valuable in the use of marketing your property. 

There are several websites which have the specific purpose of showcasing properties that are available for rent. These sites help assist in matching prospective tenants with prospective new rental units, conveniently all in one place. Websites such as Apartments.com, Rent.com, Zumper and Lovely are user friendly and make it easy for individuals looking to rent, to find what they are looking for. A person may enter what town or neighborhood they would like to move to, and available properties will pop up to view. They may also do more detailed searches by entering how many bedrooms and bathrooms are needed, monthly rent price range, or if they require accommodations with a garage or that are pet friendly. 

Many cities have special print media for the apartment hunters of the area. Often ads may be published in an apartment finder style of magazine and left in racks by the front entrances or exits of local businesses. These mini-magazines are usually eye-catching and may trigger some lookers to pursue apartment hunting more seriously at one of these featured properties.

There are a few types of signs that a property manager may engage the use of, in order to market your rental. The first type of sign is the traditional yard sign. Depending on the type of property that is being advertised, a yard sign may be placed in front of the property itself to catch the eye of people driving by. If the unit available to rent is a condo or apartment, and it does not have a yard specific to the unit, these marketing signs may also be placed in a window of the unit. 

Often apartment communities may have multiple units available to rent, and the property management company will use a general “apartment for rent” sign by the road in front of the complex. This type of sign will have a phone number for the property manager, and possibly the management company’s website listed, so the interested party can reach out for more information. 

In larger cities or markets, billboards are another type of sign that is used, on a highway, a busy road, or the main strip through town. These billboards will advertise the property management company, again with name, website and contact information. When apartment hunters call or go online to view, they will see the great pictures and the descriptive information regarding your property that is available to rent. Billboards are a great opportunity to reach a large number of people.

One of the greatest marketing resources available is the word of mouth referral. If a current or past tenant has had a good rental experience, they are very likely to refer a friend, coworker, or family member to reach out to the same property management company. A satisfied tenant will feel that they were treated fairly during their leasing period, will appreciate that the property was maintained well, and will know that the property management company handled maintenance and other issues properly, as each situation arose.

Having a property manager on your side will also gain your rental more exposure, as they will be able to share the availability with other current tenants, who are potentially looking to make a move to a different property for more space, better amenities, or even just a change of scenery.

Having a full circle game plan to engage as many potential new tenants as possible, is a strength that a property management company will possess. A great property management company will market your rental effectively, and quickly have a signed lease on your property...and that’s money in your pocket!