If you own a rental property,  then as a landlord, you know how important it is to get the most exposure for your rental unit when you are trying to fill a vacancy. Whether you’re new to the rental market game or have been a key player for a long period of time, there are always new ideas to learn and take advantage of when it comes to your marketing strategies and success. 

If you want your rental strategies to work the most effectively for you, take a look at these key tips to market your rental on social media. 

Target The Right Audience

If you are new to social media, it’s important to note that 3.96 billion people are using social media platforms nowadays. That huge number has the potential to equate to a huge viewing market for your rental unit. Make sure you are using the platforms that are most popular, such as Instagram, Facebook and YouTube.

Check Your Social Media Profile

As simple of an idea as it is, it can also be often overlooked to make sure your contact information is correct. 

Review your social media profile and make sure the correct information is posted. Think of how you want potential clients to contact you and highlight which source is easiest to be reached. If you are better at responding to emails rather than phone calls, put that as your main point of contact. Same with texting - may people prefer to send a quick message via text and would be open to communicating with you in this method. It usually doesn’t matter how you communicate, the most important factor is that you do communicate in a responsive and timely manner. Every renter wants to know that their future landlord is easily accessible to discuss whatever situation may arise. 

Facebook

While it is a great start to advertise your rental property on Facebook, it is equally important to use the Marketplace platform within Facebook. Marketplace operates similarly to how Craigslist used to be used several years ago. Individuals list their properties, autos, and household items for sale, and other users can view the advertisement and reach out to the seller directly.

Write A Good Ad

There are so many properties for rent for shoppers to choose from...what makes yours different? Think about what features are the most sought after by your target clientele and be sure to list them in the ad. Carefully think over what will highlight your ad. Using a more casual approach on social media is ok because it is not as formal of a marketing platform. Use your personality to dictate what colors, fonts and pictures to use to communicate more about the property and what type of landlord you will be.

Paid Advertisements

Social Media is a great tool to advertise, but what if potential renters do not go to your page or see the ad you’ve worked so hard to create? Sometimes putting a few dollars in the game can bring a lot of bang for the buck! Paying for preferred advertisements on the social media platform of your choosing can bump your ad to the top of the list and/or put you in the feed of countless potential renters. 

Reach out to the platform you are considering advertising with to inquire about what costs would be associated with the ad and what the advantages to you are.

Build Your Network

Social media is all about who you know, and who they know, and who they know etc...Take the amount of followers you have and ask them to share your rental listing with the people they know. Then hopefully their network will share it as well or be interested themselves. 

After you have made upgrades and prepped your unit, taken beautiful pictures of your rental, and marketed it on the usual rental advertising sites like Apartments.com and Zumper, be sure to take the time and effort to use these tips on social media marketing and your rental. 



Thousand Hills Realty is the premier property management company in Branson and Hollister, Missouri. If you would like our assistance marketing your rental call us today at (417) 337-8081.